Personal Project Overview
Client: CopyPaste
Location: Glasgow, Scotland
Industry: NFT-Blockchain Technology
Project Type: NFT-Powered Content Discovery & Rights Management
Year: 2024
Overview
CopyPaste is an innovative NFT-based content discovery and curation platform that revolutionises how users collect, organise, and legally share creative inspiration. Unlike traditional mood board platforms, CopyPaste integrates blockchain technology, allowing users to purchase NFT licenses directly from content creators to feature their work in personal collections and mood boards legally.
Tagline: "Your shortcut to creative inspiration."
This personal concept project explores the intersection of content curation, creator rights, and Web3 technology, creating a platform that seamlessly delivers inspiration and ethically sources it.
The Challenge
Design a comprehensive brand identity and UI/UX for a pioneering platform that:
- Bridges Web3 and creativity – Makes NFT purchasing accessible to non-crypto-native users
- Protects creator rights – Ensures artists are compensated when their work is collected
- Simplifies complexity – Demystifies blockchain technology for mainstream creative professionals
- Differentiates in a crowded market – Stands apart from Pinterest, Instagram, and traditional curation tools
- Builds trust – Creates confidence in digital ownership and licensing
- Balances innovation with usability – Feels cutting-edge yet intuitive and approachable
The Solution
Brand Identity + Logo Design
- Concept: Two overlapping squares within a circle, representing the act of copying and pasting, while also symbolising digital assets (NFTs) and the connection between creator and collector
- Design: Clean, geometric mark that works at any scale—from app icon to favicon
- Versatility: Functions in full colour, white, and single-colour applications
- Modern aesthetic: Geometric precision communicates technology, organisation, and digital innovation
Typography
- ASAP Bold (Headers) – Modern, geometric sans-serif with clean lines that echo the logo's precision. Communicates innovation and forward-thinking.
- Helvetica (Body text) – Timeless readability and universal recognition. Ensures accessibility and professional credibility.
Colour Palette
A sophisticated green-based system that balances trust, growth, and creativity:
- Deep Teal (#143C35) – Trust, sophistication, stability (primary brand colour)
- Vibrant Green (#32AC68) – Growth, creativity, innovation (primary action colour)
- Soft Mint (#66B58B) – Balance, harmony, approachability (secondary elements)
- Warm Cream (#FCF8D5) – Warmth, accessibility (backgrounds, highlights)
- Off-White (#FCF6F5) – Clean, minimal backdrop (UI backgrounds)
The green spectrum was chosen to represent:
- Growth (creator economy flourishing)
- Prosperity (financial compensation for artists)
- Fresh ideas (creative inspiration)
- Trust (secure blockchain transactions)
Platform Features
Smart Discovery Feed
- AI-powered content recommendations based on user preferences and collection history
- Curated categories spanning photography, illustration, design, and digital art
- Trending creators and newly minted NFTs highlighted for discovery
NFT Licensing System
- Instant Purchase: One-click crypto transactions to license creative work
- Transparent Pricing: Clear licensing tiers displayed by creators
- Rights Management: Automatic smart contracts define usage rights
- Creator Attribution: Permanent blockchain record of ownership and licensing
Personal Collections (Mood Boards)
- Organise licensed content into themed boards
- Private or public sharing options
- Collaborative boards for team projects
- Export and presentation tools
Creator Dashboard
- Mint and list work as NFTs
- Set custom licensing terms and prices
- Track sales, views, and engagement analytics
- Receive instant crypto payments
- Build a follower base and community
Wallet Integration
- Built-in crypto wallet for seamless transactions
- Support for multiple cryptocurrencies
- Transaction history and portfolio tracking
- Easy fiat-to-crypto onboarding
Services Delivered
- Brand Strategy & Positioning
- Logo & Visual Identity Design
- Colour Palette Development
- Typography System
- UI/UX Design (Mobile & Web)
- User Flow & Wireframing
- High-Fidelity Mockups
- Interactive Prototyping
- Brand Guidelines
- Marketing Collateral Design
- App Icon Design
This is a personal concept project exploring the future of content curation, creator rights, and Web3 technology. All designs are speculative and created for portfolio demonstration purposes.
Ready to transform how creatives discover and license inspiration? CopyPaste represents the next evolution of ethical content curation, where every pin supports the artist who created it.